Mapping the Future Dynamics of the Foodservice Sector: Key Strategies for Growth

Thursday, 3rd Mar 2022 at 14:00 GMT


The pandemic has fundamentally changed the foodservice landscape, forcing operators to be nimble as they adjust to shifts in consumption patterns. Even while brands battle to mitigate the short-term effects, it is crucial that companies act now to assess long-term strategic implications of new delivery patterns and changing expectations of foodservice occasions on the part of the consumer. Join contemporaries worldwide to gain insight into how foodservice brands will need to adapt to new consumer demands and market dynamics.

This two-and-a-half-hour virtual conference brings together the very best insight and trusted data from GlobalData’s Foodservice practice to provide a definitive vision of where the industry is headed.

Aimed at marketers, strategic thinkers, and those keen to understand global trends and industry themes, our virtual conference will help you to:

  • Discover the most important strategic issues, opportunities, and threats you need to explore
  • Understand the future direction of foodservice categories
  • Learn which restaurant brands and suppliers are likely to be winners and losers against the backdrop of changing consumer consumption habits and spending priorities
  • Gain insight into future innovation potential and the patents landscape
  • Find out which technological disruptive forces are having the most impact on the Foodservice industry, and how you can marshal them to successfully target consumer and industry trends
  • Identify action points to help your business thrive throughout the foodservice value chain including ingredient provenance, product range/menu strategy, takeaway packaging, delivery, product marketing, and consumer engagement

Intended Audience:

  • Brand & Product Managers
  • Strategy Planners and Directors
  • Global & Regional Marketing Directors
  • Insight Managers and Directors
  • Research & Development Managers
  • Innovation Managers
  • Interested C-level titles
  • Industry & Marketing Consultants


Sectors Covered:

  • Full-service restaurants, fast food, takeaway, and delivery operators
  • Coffee and tea shops
  • Pubs, clubs, and bars
  • Entertainment, cost sector foodservice operations


Welcome and introduction – 15 minutes

Before we launch into the conference proper, Piers Berezai will give a brief introduction to how the global pandemic has forced a widespread change in the foodservice landscape.

Forecasts and prospects – 30 minutes

Ana Purcaroiu will then examine shifts in key categories and channels that have resulted from the significant recalibration of consumer preferences. Ana will also unpick the headline opportunities that these recent behavioral shifts have prompted across the global market.

Industry insights – 30 minutes

In part three, Ramsey Baghdadi will run through the key themes changing how consumers behave and interact with their product choices on a global level.

Thematic analysis – 30 minutes

In this section of our conference, Filipe Oliveira will take you through the alternative datasets brimming with market information to those with the power to see it. Filipe will also identify which players are tapping into ground-breaking technologies and deals with success.

Future products and services – 30 minutes

Bringing all this data together to uncover white space for product development is our next session, in which Hannah Cleland and Jenny Questier will examine the key strategic actions which major players will need to take to develop successful products and services for the future market.

Conclusions and outlook – 10 minutes

In this penultimate segment, our analysts will be drawing together their research on the future state of the foodservice market to come to a series of actionable conclusions.


Last, but not least, is the exclusive chance to field questions to our market-leading analysts.


Piers Berezai, Research and Analysis Director, GlobalData’s Consumer, Foodservice, and Packaging practices

Piers has over 20 years of experience in research, analysis and business information. Prior to joining GlobalData, he was instrumental in the creation and development of Datamonitor’s New Consumer Insight proposition.

Jenny Questier, Senior Analyst, GlobalData; Consumer, Foodservice, and Packaging practices

With nearly ten years’ experience in FMCG, Jenny has worked in marketing and category roles to manage brands, research and launch successful innovation, and drive category growth.

Filipe Oliveira, Senior Analyst, Tech Thematic Research

Filipe Oliveira joined the Thematic Research team at GlobalData in September 2020. In his role as a Senior Analyst, Filipe contributes to the quantitative and qualitative analysis of the technology and retail sectors through a thematic research methodology.

Hannah Cleland, Analyst, GlobalData; Consumer and Foodservice practices

Hannah is an Analyst in GlobalData’s consumer team. Her role involves analyzing and tracking consumer trends and assessing the impact on companies and industries. Hannah comes from a commercial background in export sales at an FMCG Wholesaler.

Ramsey Baghdadi, Consumer Analyst, GlobalData’s Foodservice Practices

Ramsey is an Associate Analyst in GlobalData’s Foodservice team. His role includes analyzing industry developments and tracking key companies in the Foodservice space. Ramsey is also a judge for Food Matters Live and his views on the FMCG landscape have ben quoted in several industry publications, including Business Insider.

Ana Purcaroiu, Senior Consumer Analyst, GlobalData’s Foodservice Practices

Ana is a Senior Analyst in GlobalData’s Foodservice team. Her role includes analyzing industry developments and tracking key companies in the Foodservice space. Ana has contributed to numerous reports on FMCGs and has provided tailored insight on bespoke client consultancy projects. Her expertise is in managing the Foodservice report series from content creation to publication.

Lil Read, Graduate Analyst

Dr Lil Read is an Analyst in GlobalData’s Thematic Research team, which she joined in October 2020 after completing her PhD at the University of Cambridge. In her role she has covered the themes making the largest impact across the world of business, assisting in the syndicated research process on topics such as AI, ESG, and IoT. Her areas of specialist interest include semiconductors and social media.