GlobalData Conferences Presents: Mapping the Future Dynamics of the Cosmetics & Toiletries Sector: Key Strategies for Growth

Thursday, 24th Feb 2022 at 14:00 GMT / 09:00 EST


The pandemic has fundamentally disrupted consumers’ beauty and grooming priorities, and even while brands battle to mitigate the short-term effects, it is crucial that companies act now to assess the longer-term strategic implications of new shopping and consumption patterns. Join contemporaries worldwide to gain insight into how cosmetics and toiletries brands will need to adapt to new consumer demands and market dynamics.



This three-hour virtual conference brings together the very best insight and trusted data from GlobalData’s Consumer practice to provide a definitive vision of where the Cosmetics and Toiletries industry is headed. With a comprehensive agenda covering key strategic issues, consumer trends, market and channel performance, and brand and innovation insight, this conference will enable you to see how your business fits into the big picture.


Aimed at marketers, strategic thinkers, and those keen to understand global trends and industry themes, our virtual conference will help you to:​


  • Discover the most important strategic issues, opportunities, and threats you must explore
  • Understand the future direction of cosmetics and toiletries categories and the channel dynamics that will affect them
  • Learn which brands are likely to be winners and losers against the backdrop of changing consumer consumption habits and spending priorities​
  • Gain insight into future innovation potential and the patents landscape​
  • Find out which technological disruptive forces are having the most impact on the cosmetics and toiletries industry and how you can marshal them to successfully target consumer and industry trends​
  • Identify action points to help your business thrive throughout the consumer value chain


Intended Audience:

  • Brand & Product Managers
  • Strategy Planners and Directors
  • Global & Regional Marketing Directors
  • Insight Managers and Directors
  • Interested C-level titles

Sectors Covered:

  • Make-up, skincare, haircare, fragrances, male toiletries, oral hygiene, personal hygiene, and suncare



Welcome and introduction – 15 minutes

Sofie Willmott will give a brief introduction to how the global pandemic has forced widespread change in the cosmetics and toiletries landscape.

Forecasts and prospects – 30 minutes

Piers Berezai will then examine the shifts in key categories and channels that have resulted from the significant recalibration of consumer preferences and discuss the headline opportunities that these have prompted across the global market.​


Industry insights – 30 minutes

In part three, Lia Neophytou will run through the key themes changing how consumers behave and interact with their product choices on a global level.

Thematic analysis – 30 minutes

Sarah Coop will then take you through the alternative datasets brimming with market information to unpick the themes set to cause significant disruption in cosmetics and toiletries.


Future products and services – 30 minutes

In this session, Ramaa Chipalkatti and Jenny Questier will examine the key strategic actions major players will need to take to develop successful products and services for the future market. Jenny and Ramaa will then be running through how product managers can develop their processes to target the key themes affecting the industry, future-proofing their investments in a turbulent market.​

Conclusions and outlook – 10 minutes

In this penultimate segment, Sofie will be drawing together our analysts’ research on the future state of the cosmetics and toiletries market to come to a series of actionable conclusions.



Last, but not least, you will have the exclusive chance to field questions to our market-leading analysts.




Piers Berezai, Research and Analysis Director, GlobalData’s Consumer, Foodservice, and Packaging practices

Piers has over 20 years of experience in research, analysis and business information. Prior to joining GlobalData, he was instrumental in the creation and development of Datamonitor’s New Consumer Insight proposition.

Jenny Questier, Senior Analyst, GlobalData; Consumer, Foodservice, and Packaging practices

With nearly ten years’ experience in FMCG, Jenny has worked in marketing and category roles to manage brands, research and launch successful innovation, and drive category growth

Lia Neophytou, Senior Analyst, GlobalData’s Consumer, Foodservice, and Packaging practices

Lia is a Senior Analyst at GlobalData responsible for analyzing the consumer behavior catalyzing innovation across the FMCG space.

Sofie Willmott, Sector Head of Health & Beauty at GlobalData

Sofie heads up the Health & Beauty content across the Consumer and Retail Intelligence Centers at GlobalData. She brings analysis experience from positions looking after clothing online, as well as a solid retail background from her roles in merchandising at Topshop, John Lewis, and ASOS.

Sarah Coop, Associate Analyst, Thematic Research

Sarah Coop is an Associate Analyst in GlobalData’s Thematic Research team. Sarah has covered the themes making the largest impact across the world of FMCG, assisting in the syndicated research process on topics such as AI, ESG, and IoT.

Ramaa Chipalkatti, Analysis Director, GlobalData’s Consumer, Foodservice, and Packaging practices

Ramaa manages the content publication schedule for GlobalData’s Innovation Intelligence Centre and ensures that quality standards are maintained throughout the syndicated platform.