GlobalData Conferences Presents: Mapping the Future Dynamics of the Consumer Packaging Sector: Key Strategies for Growth

Wednesday, 11th May 2022 at 14:00 GMT/ 9am EST


The pandemic has had a significant impact on the Packaged Goods industry, forcing packing manufacturers to be nimble as they adjust to shifting consumption patterns, a rebalancing of bricks-and-mortar vs digital shopping channels, as well as meeting demands for new packaging formats to keep up with reactive NPD. Even while consumer brands and packaging suppliers battle to mitigate the short-term effects, it is crucial that companies act now to assess the strategic implications of the new consumer packaged goods landscape. Join contemporaries worldwide to gain insight into how packaging brands will need to adapt to new consumer demands and market dynamics.

At two and a half hours, this conference brings together the very best insight and trusted data from GlobalData’s Packaging practice to provide a definitive vision of where the industry is headed.

Aimed at marketers, strategic thinkers, and those keen to understand global trends and industry themes, our virtual conference will help you to:

  • Discover the most important strategic issues, opportunities, and threats you need to explore
  • Understand the future direction of packaging categories
  • Learn which consumer brands and packaging suppliers are succeeding against the backdrop of changing consumer consumption habits and spending priorities
  • Gain insight into future innovation potential and the patents landscape
  • Find out which technological disruptive forces are having the most impact on the Packaging industry
  • Identify action points to help your business thrive throughout the packaging value chain including raw material provenance, key packaging design feature, product marketing, and consumer engagement

Intended Audience:

  • Brand & Product Managers
  • Strategy Planners and Directors
  • Global & Regional Marketing Directors
  • Insight Managers and Directors
  • Research & Development Managers
  • Innovation Managers
  • Interested C-level titles
  • Industry & Marketing Consultants

Sectors Covered:

  • Packaging, food, beverages, baby care, cosmetics and toiletries, household care, and pet care


Welcome and introduction – 15 minutes

Piers Berezai will give a brief introduction to how the global pandemic has forced widespread change in the packaging landscape.

Forecasts and prospects – 30 minutes

Dominic Cakebread will then examine shifts in key categories and channels that have resulted from the significant recalibration of consumer preferences. Dominic will also unpick the headline opportunities that these recent behavioral shifts have prompted across the global market.

Industry insights – 30 minutes

In part three, Nidhi Chauhan will run through key themes changing how consumers behave and interact with their product choices on a global level.

Thematic analysis – 30 minutes

Luke Gowland will then take you through the alternative datasets brimming with market information. Luke will also identify which players are tapping into ground-breaking technologies and deals with success.

Future products and services – 30 minutes

Bringing all this data together to uncover white space for product development, George Henry and Jenny Questier will examine the key strategic actions major players will need to take to develop successful products and services for the future market.

Conclusions and outlook – 10 minutes

In this penultimate segment, our analysts will be drawing together their research on the future state of the packaging market to come to a series of actionable conclusions.


Last, but not least, is the exclusive chance to field questions to our market-leading analysts.


Piers Berezai, Research and Analysis Director, GlobalData’s Consumer, Foodservice, and Packaging practices

Piers has over 20 years of experience in research, analysis, and business information. Prior to joining GlobalData, he was instrumental in the creation and development of Datamonitor’s New Consumer Insight proposition.

Dominic Cakebread, Head of Global Packaging Services

Dominic has nearly 40 years’ experience in managing international market research and consulting projects for the world’s leading companies within the packaging supply chain, previously holding senior positions at Canadean, Landell Mills Consulting, Marketpower and Smithers Pira.

Luke Gowland, Analyst, Thematic Research

Luke joined GlobalData’s Thematic Research team as an Analyst in 2019 after completing his MSc in Sustainability and Management at the University of Bath. His current role sees him tackle the most disruptive themes across the spectrum of business, including ESG and industry 4.0, as well as a recent project on how ‘alternative’ datasets can transform competitor assessment.

Jenny Questier, Senior Analyst, GlobalData; Consumer, Foodservice, and Packaging practices

With nearly ten years’ experience in FMCG, Jenny has worked in marketing and category roles to manage brands, research and launch successful innovation, and drive category growth.

George Henry, Associate Analyst, GlobalData’s Consumer, Foodservice, and Packaging practices

George is an Associate Analyst at GlobalData, with a particular interest in sustainability and product innovation. He is responsible for analyzing consumer behavior and trends across the consumer goods space.