GlobalData Conferences Presents: The Future of the Apparel Market Post Pandemic

Thursday, 17th Feb 2022 at 14:00 GMT / 09:00 EST


The pandemic caused widespread changes in the lifestyles of consumers, and this led to significant shifts within the global apparel market. Performances across different product categories, selling channels, and regions varied dramatically, with many of these changes expected to be long-lasting as consumers stick with new habits. As we emerge into a post-pandemic world, how should apparel brands adapt? Where are the opportunities in the next five years, and what trends and themes will disrupt the market?


This virtual conference will bring together leading insight and trusted data and forecasts from GlobalData’s Apparel IC, to give clients a comprehensive view of the global apparel landscape and the strategies needed to thrive in it. The agenda will cover market forecasts, consumer trends and insights, and thematic discoveries.


Aimed at retail marketers, strategy teams and those keen to understand the most influential trends and industry themes, our virtual conference will help you to:


  • Discover the most important strategic themes your company needs to explore
  • Understand which regions, categories and channels offer the greatest opportunities over the next five years
  • Understand the latest trends within consumer behaviour and the impact on demand for apparel
  • Gain insight from underlying ‘alternative’ data from patents to company filings and hiring to understand which apparel players are already ahead on targeting the latest themes


Intended Audience:

  • Strategy Planners and Directors
  • Global & Regional Marketing Directors
  • Insight Managers and Directors
  • Property Directors/departments
  • Sales Directors/departments in suppliers – tech, FMCG
  • Finance Directors
  • Strategy Directors


Sectors Covered:

  • Coverage of the apparel sector, both at top line and category level (e.g. menswear, women’s footwear, accessories, sportswear)
  • Market data will be provided globally as well as a top line view of the key regions
  • Data given for online vs offline channels
  • Some reference to specific apparel brands, but the focus is on strategic themes and how brands should incorporate these into their propositions



Welcome & Introduction – 15 mins (14.00 GMT)

Chloe Collins, Head of Apparel, will provide a brief introduction, setting the scene to enhance your understanding of the global apparel landscape in a post-pandemic world.

Forecasts & Prospects for the Global Apparel Market – 30 mins (14.15 – 14.45)

Chloe Collins, alongside Analysts Louise Deglise-Favre and Pippa Stephens, will identify global market drivers and inhibitors and will outline the impact COVID-19 has had on apparel and forecast growth over the next five years. They will also examine the growth potential by region, sector, and channel (including online) over the next five years.

Industry Insights – 30 mins (14.50 – 15.15)

Analysts Emily Salter and Darcey Jupp will examine the key themes dictating future performance in apparel.

Thematic analysis – 30 mins (15.20 – 15.45)

Thematic Analyst Charlotte Newton will uncover the hidden insights from analyzing alternative datasets from a themes perspective. She will identify key trends in themes that are being targeted effectively and those that aren’t, and who is making the key plays in these spaces.

Conclusions & Outlook – 30 mins (15.50 – 16.20)

Chloe Collins will provide conclusions on key strategic questions raised, alongside a summary and outlook. Following this, you will be given the opportunity to field questions to our market-leading analysts.



Chloe Collins, Head of Apparel

Chloe is the Head of Apparel at GlobalData and helps clients understand and navigate the ever-changing global apparel market through in-depth data and analysis. Before joining GlobalData, Chloe worked in merchandising for several leading UK fashion retailers.


Emily Salter, Senior Analyst, Apparel Team

Emily is the Senior Analyst on GlobalData’s Apparel team, specialising in sportswear and sustainability. Emily previously worked on Retail Channels, focusing on online retail and locations, and she joined GlobalData after graduating from the University of Leeds with a BA (International) Geography degree.


Pippa Stephens, Analyst, Apparel Team

Pippa is an Analyst on GlobalData’s Apparel team, producing detailed reports and analysis on the industry, with particular expertise in the footwear and accessories markets. Prior to joining GlobalData, Pippa worked in merchandising at ASOS.


Darcey Jupp, Associate Analyst, Apparel Team

Darcey is an Associate Analyst on GlobalData’s Apparel team and an expert on digital fashion and streetwear. Darcey recently graduated from the London College of Fashion, UAL with a BA (Hons) Fashion Buying and Merchandising degree and has held several instore positions for global apparel retailers.


Louise Deglise-Favre, Associate Analyst, Apparel Team

Louise is an Associate Analyst on GlobalData’s Apparel team, specializing in luxury fashion and sourcing. Louise previously worked in merchandising for The Dune Group, and she is also a BSc (Hons) Fashion Management graduate from London College of Fashion, UAL.


Charlotte Newton, Associate Analyst, Thematic Team

Charlotte is an Associate Analyst within the Thematic Team at GlobalData and writes on the most disruptive technologies such as Artificial Intelligence and the Internet of Things. Before joining GlobalData, Charlotte graduated with an MSc in Russia and East European Studies from the University of Oxford.