GlobalData Conferences Presents: Mapping the Future Dynamics of the Global Alcoholic Beverages Sector

Wednesday, 16th Feb 2022 at 09:30 GMT


The pandemic has had a deep impact on the alcoholic beverages industry, and even while brands battle to mitigate the short-term effects, it is crucial that companies act now to assess the longer-term strategic implications of disrupted consumption patterns and consumer trends. Join contemporaries worldwide to gain insight into how alcoholic drinks brands will need to adapt to new consumer demands and market dynamics.

Aimed at marketers, strategic thinkers, and those keen to understand global trends and industry themes, our virtual conference will help you to:

  • Discover the most important strategic issues, opportunities, and threats you need to explore
  • Understand the future direction of alcoholic beverages categories and the channel dynamics that will affect them
  • Learn which brands are succeeding against the backdrop of changing consumer consumption habits
  • Gain insight into future innovation potential and the patents landscape
  • Find out which technological disruptive forces are having the most impact on the alcoholic drinks industry and how you can marshal them to successfully target consumer and industry trends
  • Identify action points to help your business thrive throughout the consumer value chain


Intended Audience:

Specific to the alcoholic beverages industry:

  • Brand & Product Managers
  • Strategy Planners and Directors
  • Global & Regional Marketing Directors
  • Insight Managers and Directors
  • Research & Development Managers
  • Innovation Managers
  • Interested C-level titles
  • Industry & Marketing Consultants


Sectors Covered:

  • Beer, cider, wines, spirits, and all other alcoholic drinks
  • On-trade and off-trade consumption



Welcome and Introduction – 15 mins

Kevin Baker will give a brief introduction to how the global pandemic has forced widespread change in the alcoholic drinks landscape.​


Forecasts and Prospects – 30 mins

David Harris will then examine the shifts in key categories and channels that have resulted from the significant recalibration of consumer preferences, and behavioral changes these have prompted across the global market.

Industry insights – 30 minutes

In part three, Mitsue Konishi will run through the key themes changing how consumers behave and interact with their product choices on a global level.

Thematic analysis – 30 minutes

Filipe Oliveira will then be taking you through the alternative datasets brimming with market information, to unpick the themes set to cause a major splash in alcoholic drinks. Filipe will also be identifying which players are successfully tapping into these wave-making themes.

Future products and services – 30 minutes

In our next session, Jenny Questier and Will Frass will examine key strategic actions major players will need to take to develop successful products and services for the future market.

Conclusions and outlook – 10 minutes

In this penultimate segment, our analysts will be drawing together their research on the future state of the packaged food market to come to a series of actionable conclusions.


For the last part of our conference, we’ll be opening the field to questions from the audience.



Kevin Baker, Global Research Manager for Beer & Cider, GlobalData’s Beverages Service

Kevin is an internationally recognized expert in Beer and Cider market performance and strategy, with additional experience across the market spectrum of alcoholic and non-alcoholic beverages. He has over 40 years of experience, working at GlobalData for 25 years and previously for Diageo where he was an Insights Manager.

David Harris, Alcoholic Beverages Research Manager, GlobalData’s Beverages Service

David oversees Alcoholic Beverages syndicated production and research, as well as contributing to bespoke client consulting projects. His expertise covers all areas of Alcoholic Beverages, but with a focus on Beer and RTD beverages.

Jenny Questier, Senior Analyst, GlobalData; Consumer, Foodservice, and Packaging practices

With nearly ten years’ experience in FMCG, Jenny has worked in marketing and category roles to manage brands, research and launch successful innovation, and drive category growth.

Will Frass, Senior Analyst, Consumer, Foodservice and Packaging practices

Will Frass is a Senior Analyst in GlobalData’s Consumer Division. In this role, Will researches and analyzes the latest data on fast-moving consumer goods, with a particular interest in how changes in regulations and legislation will affect the sector landscape.

Mitsue Konishi, Senior Innovation Analyst, Manchester

Responsible for analysis of FMCG innovation and future opportunities across all sectors, Mitsue manages and writes syndicated and bespoke reports, reviews, and case studies. With over ten years of experience, she has produced countless reports across various FMCG sectors, reviewing numerous product innovations globally.

Filipe Oliveira, Senior Analyst, Tech Thematic Research

Filipe Oliveira joined the Thematic Research team at GlobalData in September 2020. In his role as a Senior Analyst, Filipe contributes to the quantitative and qualitative analysis of the technology and retail sectors through a thematic research methodology.